Your business website needs to stand out from the competition. One way is to use a great Headshot on your About page. Video is another.
I regularly tell anyone that will listen that they need to have an updated portrait of themselves for use on their social media profiles and website.
Dan Brozic Executive Business Portrait Free Consultation One of the value-added services that I provide to my Calgary portrait clients is that I always review their existing headshots to see how they are being used. During this free consultation I discuss it with the client to see what kind of images they are looking for and how they might be used, and I also look at their LinkedIn, Twitter, and Face accounts, as well as their company website and marketing materials. This helps me to understand where the client is coming from and what they might want to use going forward. This usually gives me the insight I need in order to make some suggestions for the style of portrait, type of lighting, and the background color. For example if I know that all the other employees of a company use tight headshots on a white background I'm probably not going to suggest a full body portrait against a blue backdrop when the client comes into the studio. In fact, I know that my clients time is precious and so in this case I would actually have a white backdrop setup and ready to go before the client arrives so that I can get the portrait session done as quickly as possible. Another thing I come across regularly during my consultations is that different employees in the same organization often have dramatically different headshots. In those cases I always recommend that I bring my portable studio into their office and update all of their portraits at the same time. This is a very convenient process for the organization and it is often faster and easier for everyone involved than for them to come into my [...]